Up until a few years ago, if someone told you about this concept of a video sharing website where people could post and share videos, you would define the person as being an epitome of everything delusional. As Mahatma Gandhi once said, ‘Be the change that you want to see in the world.’ Chad Hurley, Steven Chen, and Jarwed Karim, the brains behind the birth of YouTube, dared to think outside the box and did just that.
Today, not only does that concept exist, but YouTube also happens to be one of the most visited websites; a few million people visit this hugely successful and revolutionizing online space every day.
There is something for everyone on YouTube; the entries are multifarious. On one hand, the Bud Light ad could crack you up; and on the other, an articulate man like Shashi Tharoor can mesmerize you with his eminent interviews. YouTube offers this plethora of information which appeals to every age and demographic.
What amazes me most is the way the content on YouTube lures in a non-target audience. It is a great place for creating brand awareness and reinforcing your brand. For instance, I watched the following commercials on YouTube and thought they were hilarious even though I am not a beer drinker.
Copyright © 02.19.2007
http://www.youtube.com/watch?v=91Z_87jrW2U&mode=related&search=
http://www.youtube.com/watch?v=JwZRhcvXHjM&mode=related&search=
http://www.youtube.com/watch?v=8zSHzjCEuTs&mode=related&search=
http://www.youtube.com/watch?v=wV0B3maUK0E
Monday, February 19, 2007
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3 comments:
now these!! these are awesome! i think you may have just made a convert out of me.. i think i'm going to spend my office hours on you tube now!!!!
I was never an avid "You tube " watcher..but after those "Mr. silent gaspasser" and these bud light's...I am sure to keep myself updated...Thats how I will justify 8 hrs at work:) I remember we once designed a brochure and thought how bad brochures smell. We thought out of the box and stuffed a cotton with a perfume in the front cover.We never tried to sell that idea....
Dear opinionated and Rishi,
I am glad you guys enjoyed the YouTube ads and clips. I agree; there's a plethora of stuff out there on YouTube. I feel their tagline should be 'We create your dreams'.
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